The brand that speaks
The biggest animal protein company in the world revolutionizes the industry with an unique, totally innovative freezing process never before seen in the protein market, creating a new consumption habit and a closer relationship with its consumers.
The biggest animal protein company in the world revolutionizes the industry with an unique, totally innovative freezing process never before seen in the protein market, creating a new consumption habit and a closer relationship with its consumers.
Branding | Identidade | Naming | Embalagem | Environment Design | Projeto Gráfico| Van Swift- Frota| E-commerce | Ux/UI
Briefing
For Swift, the mission was to renew its identity, educate the consumer and break public prejudice against frozen meat. Using exclusive freezing technology, the brand now delivered more quality and sustainability to the table. A new design was needed to bring this innovation to consumers.
For Swift, the mission was to renew its identity, educate the consumer and break public prejudice against frozen meat. Using exclusive freezing technology, the brand now delivered more quality and sustainability to the table. A new design was needed to bring this innovation to consumers.
Strategy
Inspired by the communication of traditional neighborhood butchers, we created the concept “the store that speaks”, delivering Swift's innovations with a closer and more familiar approach. We redesigned the brand, packaging and consumer experience in our own stores and in retail, promoting new purchase flows and more attractive merchandising.
Result
Swift has become a more accessible, reliable and recognized brand, revolutionized the frozen meat market and managed to create for the consumer a unique experience of variety and quality, capable of transforming their buying habits. More than 100 store projects were developed, responsible for a record increase in the growth of the company's sales.
100 Porcento Design em Movimento - Project team
Executive director: Renata Melman
Executive director: Renata Melman
Marketing director: Marcos Carvalho
Creative Director: Mike Câmara, Daniel Fish,
Designers: Mike Câmara, Daniel Fish, Ingrid Dearo, Tayla Bassichetti,
Danilo Hasegawa, Fabiano Santos e Leandro Quaresma.
Case: Mike Câmara
